In the media field, there are so many different things to specialize in. Some people can be good at filming, but are not creative enough to make videos. Maybe they are creative, but are not tech savvy enough to edit. Some people may be great photographers but can’t edit their own pictures while others can edit and can’t work a camera.
So what? You can do what you can do and you’ll get an employee or coworker to do the parts you can’t do. Right?
This could be the case but think about it this way:
You do a $200 job photographing a couples engagement pictures. These pictures need to be edited but you have no idea how to do it. You have two choices-
- Give the couple unedited pictures which look okay and have them be partly satisfied with you work.
- Pay a cut of your money to someone who can edit the pictures for you.
Either way you lose.
You either lose future business through a lack of recommendation from your partly satisfied client or you lose money from your gig.
This is why it is so important to be well-rounded in your practice. If you choose to do video, learn to both shoot AND edit. If you choose to do photography, learn to take photos AND edit them. If you want to make graphics, practice graphics but also practice taking the photos yourself.
This will make you more qualified as an employee. You also will not have to take a cut out of your money to pay someone else to do something for you. Also, doing everything yourself, you can ensure that the job will get done right.
Learn everything you can and be good at everything in your power. It will benefit you in the long run.
Here are some head shots I did yesterday. I will put before and after editing to show you the difference that it makes to do the little things. In this shoot I did hair, makeup, photos, and editing myself.
If you would like to see more, visit my website: LRMedia